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PSA Animal Testing

Project type

Advertising

Date

March 2025

Location

Northern Kentucky

This PSA poster delivers a powerful message against animal testing through striking visuals and compelling text. The bold headline, "Every Test Is a Death Sentence," highlights the suffering animals endure in cosmetic and pharmaceutical experiments. Illustrations of beauty products alongside a razor blade draw a direct connection between everyday items and acts of cruelty, while an image of restrained rabbits with fearful eyes underscores the inhumane reality of lab testing.

The accompanying text emphasizes that animal testing is not only unethical but also ineffective—citing that up to 90% of drugs tested on animals fail in human trials. The poster advocates for modern, cruelty-free alternatives such as human cell cultures and computer modeling, which offer more accurate and humane results.

Closing with the call to action, "Use Your Voice. End Animal Testing," the poster urges viewers to support ethical brands and demand stronger legislation to protect animals from needless suffering.

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