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Jr. Tots
Project type
Branding
Date
May 2023
Jr. Tots is a playful and educational meal kit brand created to teach kids (ages 5–12) the basics of cooking while encouraging healthy eating habits. Inspired by HelloFresh, Jr. Tots blends fun and learning with the help of Scooter, an adventurous orange dog mascot who guides young chefs through each step of the journey.
Every kit includes fresh, pre-portioned ingredients, simple step-by-step recipes, collectible stickers, and engaging activity sheets. QR codes lead to kid-friendly video tutorials that bring the cooking process to life. The experience is enhanced by bright, cheerful packaging and a companion mobile app filled with interactive games that let kids “level up” their culinary skills.
With eco-friendly packaging and customizable meal options, Jr. Tots promotes creativity, family bonding, and healthier habits—all while making cooking fun, accessible, and empowering for kids.
